КИННПОР
Вторник, 04 Януари 2022 17:38

Online Reputation of Cultural Heritage Attractions in Bulgaria

Online Reputation of Cultural Heritage Attractions in Bulgaria Online Reputation of Cultural Heritage Attractions in Bulgaria

In the context of the increasing importance of new technologies, digital marketing is an issue of utmost significance in the field of tourism and is particularly relevant in the scope of cultural tourism.

Based on the information published on the Internet about selected 46 Bulgarian cultural heritage attractions, the aim of the study is to evaluate their presentation in the context of promoting and building a positive attitude towards the Bulgarian cultural heritage. The study is conducted using a specially developed methodology, simulating the presumptive online behaviour of a potential user, seeking information on the network for a specific object. The methodology seeks to gather and analyse information about the presence and distribution of content on the Internet for the sites under study, with focus on their online identity and image, resulting in and affecting the online reputation. The study revealed significant gaps and challenges with respect to the construction of online identity of cultural heritage attractions presented in detail in the paper and the serious impacts of informal electronic communication channels on their online image. Nevertheless, the online reputation of the Bulgarian cultural heritage attractions does not depend on the amount of information disseminated on the Internet and it is predominantly formed in real rather than in virtual environment.

НАУЧЕТЕ ПОВЕЧЕ
ЗА НАЦИОНАЛНАТА НАУЧНА ПРОГРАМА

СВЪРЖЕТЕ СЕ С НАС

ПРИЛОЖНИ
ПРОГРАМИ

За повишаване на информираността на обществото по отношение на културноисторическото наследство.

ДИГИТАЛНИ
ИНСТРУМЕНТИ

За изследване, представяне и популяризиране на българското културноисторическо наследство.

ОБРАЗОВАТЕЛНИ
ПРОГРАМИ

Научноизследователски и образователни програми в областта на българското културно наследство.

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Национална научна програма КИННПОР

Националната научна програма „Културноисторическо наследство, национална памет и обществено развитие“ е създадена в изпълнение на Националната стратегия за развитие на научните изследвания в Р България 2017-2030 и се финансира от Министерството на образованието и науката на България.

НАУЧЕТЕ ПОВЕЧЕ


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